Medical Specialties

Helping Optometrists make a major impact on public health.

When you become part of the Amplify Eyecare chain of medical & specialty practices, you are empowered to make the maximum impact on your community.

Our Vision For Specialty Eyecare

Today, out of the 45 thousand Optometrists in the US and Canada, less than half a percent provide advanced care for low vision, and around 1 percent provide vision therapy. Vision therapy and low vision are examples of the life-changing medical care that Optometrists can provide. Our goal is to redefine the standard of care to include specialty eyecare, amplifying the impact of Optometrists.

Our strategy for specialty care

  • Full-time call center for both specialty calls as well as follow up, patient recall, and after hours.
  • Industry leading referral team & strategy, with significant resources dedicated to your specialty growth
  • Comprehensive paid ad campaigns across Google, print, and other digital media
  • Creation and management of innovative co-management programs and referral initiatives
  • Industry PR to change the mentality of general care practices & the public
  • Digital marketing at a level that is unparalleled in the industry
  • Implementation of bold test strategies with the goal of group wide implementation if proven successful. Example: renting office space at an MD, testing the impact of a four month advertising blitz for one practice with a $250,000 ad budget, creation of a virtual reality experience for the family members to experience low vision and understand the options (with units given to retinal centers)

What is Vision Therapy?

Vision Therapy is becoming increasingly important and influential as a means to improve vision.  

While a routine vision screening assesses a specific parameter of visual acuity, an eye exam provides a comprehensive overview of the eye’s health, functionality, and visual acuity. 

There is yet another aspect to consider when it comes to vision: the brain. It is the control center of sensual stimuli. This astonishing awareness test is one example that demonstrates the impact on vision of factors other than visual input from the eyes.

A basketball player, as an example, needs elite visual skills to follow a fast-moving ball, assess distance and speed, and be aware of the location of the basket and every other player in the field. This is one area vision therapy can drive improvement. The idea is to enhance visual skills by exercising the brain and eyes. Training spatial distancing skills, depth perception, hand-eye coordination, tracking, rapid acquisition of near and far objects, and other skills can boost the athlete’s performance.

Sports are only the tip of the iceberg. According to the COVD (College of Optometrists in Vision Development) a child needs to acquire 17 different visual skills for reading, learning, sports, and daily life. Even lacking one leaves a child prone to learning problems. 

“My son received vision therapy, and it changed his and our lives”, says Avner Engel, co-founder of Amplify EyeCare. “The sad part is, if I hadn’t been deeply involved in marketing specialty optometry, this wouldn’t have happened. I would have remained ignorant of the fact that my son’s constant exhaustion, fighting on homework, and difficulty reading were vision related.”

Another area that vision therapy addresses is visual impairment after concussion or stroke. Patients are often left with blurry vision and headaches. Today there is little awareness about this possible solution, and our mission is to make vision therapy widely available to everyone in need.

What is Low Vision Care?

Another underdeveloped area in optometry is the low vision care. In America alone, 12 million people suffer from a condition that is not correctable with regular optical lenses. They are unable to perform a variety of daily tasks despite wearing glasses or contact lenses. 

Conditions that can lead to low vision include Macular Degeneration, Diabetic Retinopathy, Cataract, and others. Some of the diseases can be slowed down; however, there is no cure. As their condition deteriorates, the vast majority of low vision patients are told: “there is nothing more that can be done”.  

The truth is, in most cases, there are many possibilities to help patients maximize what’s left of their vision. Custom advanced optics and low vision technology enable them to carry out some of their desired tasks. A low vision optometrist provides the patient with tools to regain their independence and a new lease on life. 

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